About
Pep Rally Marketing is a dedicated partner for small and mid-sized businesses, focused on simplifying marketing to drive sustainable growth. We provide straightforward, actionable marketing plans that deliver real results without overwhelming your resources.
Our core values of simplicity, client success, community collaboration, integrity, confidentiality, and commitment to value ensure that we build trust with our clients and foster a supportive environment for growth. With a mission to make marketing easier and more effective, we empower businesses to thrive while actively contributing to the well-being of our community.
About Kathleen Donahue-Katz
Founder, Pep Rally Marketing
Kathleen Donahue‑Katz is a seasoned marketing strategist, influential leader, and trusted mentor whose career spans more than 40 years—from the factory floor to global executive boardrooms. A proud graduate of Temple University and the University of Pennsylvania, she brings a rare blend of strategic rigor, creative insight, and real‑world operational experience.
As VP of Licensing at Viacom/CBS, Kathleen helped build the historic Westinghouse brand licensing program, working as both licensee and licensor. She traveled internationally to manufacturing facilities, led global brand summits, and developed integrated marketing campaigns across television, radio, digital, and out‑of‑home. Her work has supported major retailers including Amazon, The Home Depot, Walmart, True Value, and Ace Hardware.
Kathleen’s philosophy is simple and unwavering: strong brands are built through consistency, authenticity, and meaningful value. She is committed to demonstrating the ROI of brand loyalty and elevating products and services that genuinely serve their customers. With deep experience across B2B, B2C, and D2C—and decades of collaboration with offshore manufacturers—she understands the full complexity of today’s market.
Pep Rally Marketing was born from Kathleen’s belief that every company—and every person—has genius inside them. Sometimes all they need is the right partner to help them see it, shape it, and share it with the world.
Through Pep Rally, she brings strategic clarity, creative problem‑solving, and a hands‑on, collaborative approach that helps clients step boldly into visibility and achieve measurable growth.
Kathleen is here to champion your vision, amplify your strengths, and build the momentum your brand deserves.
Mission
At Pep Rally Marketing, we believe in simplifying marketing for small and mid-sized businesses, enabling them to achieve sustainable growth without overwhelming their resources. Our core values guide our actions and shape our relationships:
Simplicity & Effectiveness
We deliver straightforward, actionable marketing plans that produce tangible results, focusing on clarity and efficiency.
Client Success
Your success is our priority. We are dedicated to providing the support and resources you need to thrive.
Community & Collaboration
We foster a supportive community where businesses can connect, learn, and grow together. We believe in the power of collaboration.
Integrity & Transparency
We operate with honesty, integrity, and transparency in all our dealings. We build trust through open communication and ethical practices.
Confidentiality & Trust
We respect the confidentiality of your business information and maintain the highest standards of trust.
Value & ROI
We are committed to ensuring your marketing investment delivers exceptional value and a strong return on investment.
Community Giving
We believe in giving back to our community and contributing to its well-being.
Vision
Pep Rally Marketing makes marketing easier for small and mid-sized businesses wanting to grow. We provide straightforward, effective marketing plans that get real results, without taking up all your time. We’re all about helping you succeed, building a supportive community, and ensuring your investment is worth it. We believe in being honest, keeping things confidential, and giving back to our community.
Valued Partners
Contact
We’re all about helping you succeed, building a supportive community, and ensuring your investment is worth it.